We live in a digitally-driven world and a significant portion of a business’s success is dependent on its online presence. If you are not quite sure how to go about optimizing your site, we have compiled a list of easy yet effective website optimization tips that can catapult your restaurant’s online presence to new heights.
1. It’s All About The Domain
Your restaurant’s website domain is more than just a string of letters. It’s vital to your online marketing.The foundation of your restaurant’s online presence depends on your domain name because it’s what customers see in your print marketing as well as all over the Internet. It’s what they click on and see in their address bar.
Your website domain name is an important factor that contributes to how memorable and effective your website is.While you may think that choosing a clever and highly creative domain name will make it memorable, that does quite the opposite. Keep it as close to your restaurant name as possible. Skip any hyphens or underscores and make it quick and catchy. if possible, try to incorporate keywords that a potential customer may type into a search engine when looking for the style of food you serve. For example, if your restaurant name is Awesome Barbeque, consider a domain name like AwesomeBBQ.com.
2. Let Your Images be Your Marketing
While every website should strive to feature high-resolution and striking imagery, this is especially important for a restaurant website. Think of every image on your website as a mini advertisement for your menu. High resolution and up-close images of your mouth-watering dishes can drive traffic from your site to your front door!
3. Optimize Your Online Menu for Mobile
While your entire website should be optimized for mobile, this is especially vital for your online menu. The majority of your mobile customers are usually on the go. This means that they are most likely diving straight into your menu before any other page. Ensure that your online menu is descriptive, easy to read, visually-striking and almost importantly, optimize for mobile.
4. Be search friendly
Keywords, keywords and more keyword – your potential customers won’t find you unless your website is optimized with target keywords. After determining which keywords your customers will type into their search engine and which keywords you would like to rank for, expertly insert them into your website copy( effective keywords for restaurants are food type, styles, location). Digital real estate that holds the most power from a search perspective is page titles, meta description, and headlines.